Who We


Logistics Experts

We are an innovative solutions provider for the logistics industry. At the heart of our services, lies Cargowise for which we are a business partner as well as a platinum service partner - the highest standard accredited to service partners.

This extends into our Connected Logistics Capabilities to provide the entire range of solutions spanning hardware and software. Our expertise spans process consulting, custom application development, integration solutions, design thinking and training.

Founded in 2010, we are fast-growing within the logistics industry with offices strategically located in the United States of America, Brazil, South Africa, India, Sri Lanka, Pakistan, Malaysia and New Zealand.

Led by a team of dedicated IT and logistics experts, SFLs performance driven approach will simplify and shape the future of logistics - Our expertise within the industry has enabled our customers to leverage & drive business growth.

At SFL, we believe in constantly challenging how things are done to create opportunities for us and our partners. Collaborate with us to stay ahead of the game.


Meet Our Leaders

The team at SFL are guided and inspired by a leadership team who possess a combination of strong technical skills and impressive business knowledge within the logistics industry. This has enabled the rapid growth of the company within the last decade and continues to drive SFL and its partners towards successful business ventures.

Raja, as the Founder and COO has provided a consistent vision and level of enthusiasm that has become a part of the identity of SFL. As a key resource on the operational end of the business, he focuses his energy and attention on re-engineering process flows and building creative solutions to simplify and improve productivity. A certified CargoWise professional, with significant financial exposure and thorough geo-compliance knowledge within the industry, his expertise allows SFL to manage and deliver the innovative solutions through his growing team.

Raja Ratandeep


As Co-Founder and CEO, Ikraam has led the company from 2019 & brings his 13 year experience in the Logistics Industry to build strategic relations within the industry with major stakeholders and key accounts across continents. He believes in building IT systems that businesses and people can grow into, and encourages design led thinking in overcoming obstacles. A certified CargoWise professional, Ikraam combines strong business ethics with long term strategies in guiding the company.

Ikraam Reyaz


CargoWise One - Business Partner, Gold & Platinum Service Partner & Technical Partner

At SFL, we believe in strategic partnerships that foster growth and opportunities so our clients are offered the best value for their investments. We constantly innovate and develop products and services that compliment WiseTech Globals ERP - CargoWise One, to deliver comprehensive business solutions for the logistics industry.